Operations Theory and Marketing Theory: What are We Really Teaching?
Spencer, Michael S.
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As global businesses become more interdisciplinary in nature, colleges and schools of business appear to lag behind holding on to their functional orientation. The result may be having a dramatic negative effect on graduates. When three basic components of the operation management curriculum, are compared with a basic component of the marketing curriculum, conflicts emerge. The result of these conflicts may cause substantial damage to the global competitiveness of organizations. Students are frequently left on their own to uncover these conflicts and develop resolutions. A structural change may be required to bring business schools in line with business practices that will enhance student' understanding of the interdisciplinary nature of global business.