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dc.contributor.authorSpencer, Michael S.
dc.date.accessioned2017-01-18T18:00:21Z
dc.date.available2017-01-18T18:00:21Z
dc.date.issued1997
dc.identifier.issn1541-8561
dc.identifier.urihttp://hdl.handle.net/11721/1213
dc.description.abstractAs global businesses become more interdisciplinary in nature, colleges and schools of business appear to lag behind holding on to their functional orientation. The result may be having a dramatic negative effect on graduates. When three basic components of the operation management curriculum, are compared with a basic component of the marketing curriculum, conflicts emerge. The result of these conflicts may cause substantial damage to the global competitiveness of organizations. Students are frequently left on their own to uncover these conflicts and develop resolutions. A structural change may be required to bring business schools in line with business practices that will enhance student' understanding of the interdisciplinary nature of global business.en_US
dc.language.isoen_USen_US
dc.publisherUniversity of Puerto Rico - Río Piedras Campusen_US
dc.relation.ispartofseriesVol. 2, Núm. 1, Verano 1997;p. 42-54es
dc.titleOperations Theory and Marketing Theory: What are We Really Teaching?en_US
dc.typeArticleen_US


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